This season marks the end of Chelsea’s three-year partnership with Three, the primary sponsor of Chelsea’s shirts, and, unsurprisingly, neither party is anticipating its renewal. As per sources, none will shed a tear for their horrible logo no longer being front and center on the shirts, especially after their quick decision to temporarily abandon the club and suspend their sponsorship in the wake of sanctions against then-owner Roman Abramovich last year.
While it’s odd to get too emotional either way about a perfectly inoffensive corporate sponsor that was throwing £40 million our way every season, no one will shed a tear for their horrible logo no longer being front and The Telegraph reports that Chelsea, led by Tom Glick, our newly appointed President of Business, is “in talks with several companies over a lucrative new front-of-shirt sponsor to replace Three.” This is a major deal for the club as it earns a high profit from shirt sales. Additionally, fans are looking forward to the opportunity to buy club shirts in the future.
We hope to “get much closer to, or even better” the contract that Manchester City has with themselves (aka “Etihad”), which is valued at whatever they want or £67.5 million per year. However, we might be able to hope for something closer to the £50 million that Liverpool, a team in the middle of the table, is receiving from Standard Chartered.
On the other hand, Todd Boehly does meet some powerful people in Hollywood and beyond. Marvel Sports Universe, welcome to the party! Chelsea is also looking for a new shirt-sleeve sponsor to replace WhaleFin, whose contract was recently terminated, according to the report. This time around, we probably ought to stay away from anything that has to do with cryptocurrency.